Client:APROPOS The Concept Store
Service:Art Direction, Editorial Design
The name Apropos stands for leading concept stores in four major German cities. For more than 30 years, the founders Daniel Riedo and Klaus Ritzenhöfer offer a bespoke selection of luxurious and unique items from the realms of fashion to beauty and interior. Biannually they publish a high-quality print magazine that conveys the Apropos style through the seasons, keeping its finger on the pulse of the zeitgeist. Since 2018 they have been in partnership with Studio von Monkiewitsch for their magazine. The magazine is characterized by a curiosity for the novel, a vivacious air and a laid-back savoir-vivre. These are particularly fueled by the editorial pictures of the established international photographers we collaborate with for each issue, keeping on track with the high demands of Apropos’ fashion-savvy costumers.
Jonas Unger, Vitali Gelwich, Volker Conradus, David Bornscheuer